{"id":1203,"date":"2026-07-08T07:00:56","date_gmt":"2026-07-08T05:00:56","guid":{"rendered":"https:\/\/artistedigital.fr\/artdigital\/?p=1203"},"modified":"2026-07-07T07:48:32","modified_gmt":"2026-07-07T05:48:32","slug":"obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes","status":"publish","type":"post","link":"https:\/\/artistedigital.fr\/artdigital\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\/","title":{"rendered":"Obvious : Les alchimistes fran\u00e7ais qui murmurent \u00e0 l’oreille des algorithmes"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto Condensed|700|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Il y a des dates qui agissent comme des fronti\u00e8res invisibles dans l\u2019histoire de l\u2019art. Pour l\u2019art g\u00e9n\u00e9r\u00e9 par intelligence artificielle<\/a>, cette fronti\u00e8re s\u2019est dessin\u00e9e le 25 octobre 2018, dans les salons feutr\u00e9s de la prestigieuse maison de ventes Christie\u2019s \u00e0 New York. Ce jour-l\u00e0, un portrait aux contours flous et \u00e0 l\u2019esth\u00e9tique \u00e9trangement classique, baptis\u00e9 Le Portrait d\u2019Edmond de Belamy<\/a>, s\u2019envole pour la somme astronomique de 432 500 $.<\/strong><\/p>\n

Au-del\u00e0 du montant (quarante fois sup\u00e9rieur \u00e0 l\u2019estimation initiale), c\u2019est la signature en bas \u00e0 droite de la toile qui choque et fascine : une formule math\u00e9matique complexe. Derri\u00e8re ce coup d’\u00e9clat qui a fait trembler le march\u00e9 de l’art traditionnel, on trouve trois amis d\u2019enfance parisiens : Pierre Fautrel, Hugo Caselles-Dupr\u00e9 et Gauthier Vernier. Ensemble, ils forment le collectif Obvious.<\/p>\n

Huit ans apr\u00e8s ce s\u00e9isme, o\u00f9 en sont ces pionniers de l’art algorithmique, et comment ont-ils transform\u00e9 le buzz initial en une d\u00e9marche artistique et scientifique profonde ?<\/p>\n

Des \u00e9quations en guise de pinceaux<\/h2>\n

Quand Obvious d\u00e9barque sur la sc\u00e8ne internationale en 2018, le monde de l\u2019art traditionnel les regarde d’un \u0153il sceptique, oscillant entre curiosit\u00e9 et m\u00e9pris pour ce que certains qualifient alors de \u00ab\u00a0coup marketing\u00a0\u00bb. Pourtant, la d\u00e9marche du trio est tout sauf superficielle. Complices depuis les bancs de l’\u00e9cole, ils combinent des profils en commerce et en recherche scientifique (Hugo est docteur en IA).<\/p>\n

Leur outil de pr\u00e9dilection \u00e0 l\u2019\u00e9poque ? Les GANs (Generative Adversarial Networks, ou R\u00e9seaux Antagonistes G\u00e9n\u00e9ratifs).<\/p>\n

Le duel des algorithmes : Imaginez un faussaire (le G\u00e9n\u00e9rateur) qui cr\u00e9e de faux tableaux classiques, et un expert en art (le Discriminateur) qui tente de rep\u00e9rer la supercherie. Au fil des millions de tentatives, le faussaire devient si fort qu’il finit par duper l’expert. C\u2019est \u00e0 cet instant pr\u00e9cis, lorsque la machine cr\u00e9e une image in\u00e9dite mais coh\u00e9rente, qu\u2019Obvious fige l\u2019\u0153uvre.<\/p>\n

Pour s’affranchir des outils open-source et affiner leur propre identit\u00e9 visuelle, le collectif a rapidement d\u00e9velopp\u00e9 ses propres algorithmes propri\u00e9taires. En ma\u00eetrisant le code de bout en bout, ils ont r\u00e9ussi \u00e0 passer de l’imitation du pass\u00e9 \u00e0 la cr\u00e9ation de mondes visuels uniques, explorant des th\u00e9matiques allant des estampes japonaises traditionnelles aux repr\u00e9sentations de divinit\u00e9s anciennes.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/artistedigital.fr\/artdigital\/wp-content\/uploads\/2026\/07\/08072026-02.jpg\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px||true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto Condensed|700|||||||\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00ab\u00a0Portal\u00a0\u00bb : Quand l’IA imprime nos pens\u00e9es<\/h2>\n

Si le collectif s’est fait conna\u00eetre en alimentant des machines avec des images existantes, leur projet r\u00e9cent, baptis\u00e9 \u00ab Portal \u00bb, fait basculer leur travail dans une tout autre dimension : celle des neurosciences.<\/p>\n

En collaboration \u00e9troite avec les chercheurs de la Sorbonne et l\u2019Institut du Cerveau<\/a> (ICM), Obvious s’est donn\u00e9 un d\u00e9fi digne d’un roman de science-fiction : visualiser l\u2019imaginaire humain en temps r\u00e9el.<\/p>\n

Le concept est fascinant : un sujet est plac\u00e9 sous imagerie c\u00e9r\u00e9brale et imagine un objet ou un paysage. Les signaux \u00e9lectriques et sanguins de son cerveau sont capt\u00e9s, puis traduits par l’IA d’Obvious pour reconstruire visuellement la pens\u00e9e sur un \u00e9cran.<\/p>\n

Avec Portal, le trio ne demande plus \u00e0 la machine d’\u00eatre l’artiste, mais de devenir un traducteur de l’esprit. C\u2019est une r\u00e9invention technologique de l\u2019automatisme psychique cher aux surr\u00e9alistes du XXe si\u00e8cle. Le geste physique du peintre dispara\u00eet au profit d’une connexion directe entre le cerveau et la toile num\u00e9rique.<\/p>\n

L’artiste de demain est-il un chercheur ?<\/h2>\n

La trajectoire d’Obvious dessine les contours d’une nouvelle figure dans le paysage culturel : l’artiste-chercheur. \u00c0 l’heure o\u00f9 n’importe qui peut g\u00e9n\u00e9rer une image en tapant trois mots sur Midjourney<\/a> ou DALL-E, Obvious conserve sa longueur d’avance en plongeant les mains dans le moteur de la technologie.<\/p>\n

Ils ne se contentent pas d’utiliser l’IA ; ils la questionnent, la tordent et collaborent avec des scientifiques pour explorer ses limites philosophiques. De plus, dans un monde num\u00e9rique caract\u00e9ris\u00e9 par la r\u00e9plication infinie, le collectif prend le contre-pied en ancrant ses \u0153uvres dans le monde physique \u00e0 travers des tirages d\u2019art ultra-qualitatifs et des installations interactives uniques.<\/p>\n

Huit ans apr\u00e8s leur entr\u00e9e fracassante sur le march\u00e9<\/a>, Pierre, Hugo et Gauthier ont prouv\u00e9 que l’intelligence artificielle n’\u00e9tait pas le grand remplacement de la cr\u00e9ativit\u00e9 humaine, mais sans doute son plus formidable miroir. En transformant des lignes de code en \u00e9motions visuelles, Obvious continue d’\u00e9crire, page apr\u00e8s page, l’histoire de l’art du XXIe si\u00e8cle.<\/p>\n

\u2022 En savoir plus >><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a des dates qui agissent comme des fronti\u00e8res invisibles dans l\u2019histoire de l\u2019art. Pour l\u2019art g\u00e9n\u00e9r\u00e9 par intelligence artificielle, cette fronti\u00e8re s\u2019est dessin\u00e9e le 25 octobre 2018, dans les salons feutr\u00e9s de la prestigieuse maison de ventes Christie\u2019s \u00e0 New York. Ce jour-l\u00e0, un portrait aux contours flous et \u00e0 l\u2019esth\u00e9tique \u00e9trangement classique, […]<\/p>\n","protected":false},"author":1,"featured_media":1204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nObvious : Les alchimistes fran\u00e7ais qui murmurent \u00e0 l'oreille des algorithmes - artistedigital.fr<\/title>\n<meta name=\"description\" content=\"En transformant des lignes de code en \u00e9motions visuelles, Obvious continue d\u2019\u00e9crire, page apr\u00e8s page, l\u2019histoire de l\u2019art du XXIe si\u00e8cle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artistedigital.fr\/artdigital\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obvious : Les alchimistes fran\u00e7ais qui murmurent \u00e0 l'oreille des algorithmes - artistedigital.fr\" \/>\n<meta property=\"og:description\" content=\"En transformant des lignes de code en \u00e9motions visuelles, Obvious continue d\u2019\u00e9crire, page apr\u00e8s page, l\u2019histoire de l\u2019art du XXIe si\u00e8cle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artistedigital.fr\/artdigital\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\/\" \/>\n<meta property=\"og:site_name\" content=\"artistedigital.fr\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T05:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artistedigital.fr\/artdigital\/wp-content\/uploads\/2026\/07\/08072026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fGd47-478fh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fGd47-478fh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/\"},\"author\":{\"name\":\"fGd47-478fh\",\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/#\\\/schema\\\/person\\\/d64e68b753a0fa5b3c697a82798226d5\"},\"headline\":\"Obvious : Les alchimistes fran\u00e7ais qui murmurent \u00e0 l’oreille des algorithmes\",\"datePublished\":\"2026-07-08T05:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/\"},\"wordCount\":920,\"image\":{\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/08072026.jpg\",\"articleSection\":[\"Focus\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/\",\"url\":\"https:\\\/\\\/artistedigital.fr\\\/artdigital\\\/obvious-les-alchimistes-francais-qui-murmurent-a-loreille-des-algorithmes\\\/\",\"name\":\"Obvious : Les alchimistes fran\u00e7ais qui murmurent \u00e0 l'oreille des algorithmes - 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